The Helen Harper Soft & Dry songs app forms part of a promotional campaign of Helen Harper Soft & Dry diapers which is run from October 2 to December 15, 2017 throughout the territory of Ukraine (except for the Autonomous Republic of Crimea and the districts of the ATO in the Donetsk and Luhansk Oblasts). The app gives access to online and offline use of 30 Ukrainian baby songs for a period of 1 year.